The PRETAVOIR Blog | Stay Up To Date With The Eyewear Industry

Stay up to date with the latest news in the eyewear industry.
Discover the latest releases, technical innovations and who is wearing what... From glasses to sunglasses, lenses and frames, we've got you covered.
Feel free to leave us questions and requests in the comments section!

LOEWE x Paula's Ibiza 2020

LOEWE x Paula's Ibiza 2020

Each pair of LOEWE Paula’s Ibiza sunglasses takes inspiration from the romantic lifestyle and free-spirited attitudes of Ibiza’s notoriously glamorous denizens.
Welcome, Aspinal of London!

Welcome, Aspinal of London!

PRET A VOIR is delighted to announce the launch of Aspinal of London eyewear across the site. Taking inspiration from the British brand’s refined leather goods and accessories, each frame blends quintessential British style with retro charm.
Precious Stones

Precious Stones

Sunglasses and glasses have the power to bring an ‘avant-garde’ style to your wardrobe and the bigger, bolder, brighter and even sparklier, the better, right?
Sustainability

Sustainability

Glasses are so much more than a necessity, they are a much-beloved fashion accessory. However, the world has a shopping problem and we constantly feel the need to keep up with the latest trends when it comes to fashion accessories...
Glasses Chains & Charms

Glasses Chains & Charms

There has been a resurgence of glasses on chains across the catwalks - maybe most memorable being Alessandro Michele’s Spring Summer Gucci show.  The Pretavoir team have put together this Chains & Charms trend alert...
Smart Glasses

Smart Glasses

The latest rumours in smart glass technology are from Apple and with the first Apple Watch in 2015 and the first AirPods in December 2016 being such successful launches - the internet is understandably excited...
What Does Polarised Mean?

What Does Polarised Mean?

Polarised sunglasses are specialised eyewear designed to reduce glare that can bounce off surfaces. These sunglasses will provide you with clearer vision, increased contrast and minimal colour distortion.
Back To The Noughties!

Back To The Noughties!

When you think of iconic glasses through the ages you might immediately go to the classics like Breakfast at Tiffany’s or Top Gun… But 2020 has been full of surprises already so why wouldn’t a noughties throwback inspired by Paris Hilton, Ali G or the Olsen Twins be perfect?
The Matrix Sunglasses

The Matrix Sunglasses

With the fourth Matrix film officially headed into production this year and due out in 2021, we want to get you ready with our top picks of Matrix-inspired sunglasses.
Porsche Design

Porsche Design

To kick off our series of brand focuses we are going to delve into the heritage and design of Porsche Design. Porsche Design endeavors to maintain its distinctive design philosophy: optimize function. 
What Is Blue Light?

What Is Blue Light?

As blue light glasses are relatively new to the market there is not a lot of research to prove their immediate benefits however it has been widely recognised that they minimize eyestrain, improve your sleeping habits & increase visual comfort.
How To Enjoy A Virtual Holiday

How To Enjoy A Virtual Holiday

We understand a virtual holiday might not be what you expected out of 2020 but this could be a fun way to transport yourself across the world this summer season…