Stay up to date with the latest news in the eyewear industry.
Discover the latest releases, technical innovations and who is wearing what... From glasses to sunglasses, lenses and frames, we've got you covered.
Feel free to leave us questions and requests in the comments section!

On The Fifth Day of Christmas...

On The Fifth Day of Christmas...

These striking chunky frames are right at home as part of our iConnoisseur's Collection - Gucci are known globally for their traditional Italian luxury aesthetic.
The iConnoisseur's Collection

The iConnoisseur's Collection

Focusing on luxurious design details such as 18kt. gold frames, diamond embellished hinges or precious metal hardware we have displayed these frames in a beautiful mahogany cabinet branded 'The iConnoisseur's Collection'.
SS21 Street Style Edit

SS21 Street Style Edit

Midi and maxi dresses layered with long sleeve tops, cardigans and jumpers dominated the streets - the oversized silhouettes make the accessories stand out even more, the most popular accessories... Read More
Spring/Summer 2021 Fashion Week

Spring/Summer 2021 Fashion Week

We have pulled together some of the eyewear frames that have caught our attention over SS21 Fashion Week and are now eagerly awaiting their arrival on the website. In the meantime, we have paired new trends with some current frames that are available now if you just can’t wait.
Nurse Ratched Eyewear Edit

Nurse Ratched Eyewear Edit

Ratched's costume designers, Lou Eyrich and Rebecca Guzzi, have used a lot of archived, vintage, couture pieces throughout the series. So our blog compiles some modern day dupes so you can get Nurse Ratched's look.
Keeping Up With The Kardashians

Keeping Up With The Kardashians

In preparation for the new season of Keeping Up With The Kardashians airing this year we are going to go through a quick overview of who Kourtney, Kim and Khloe are, along with some of their favourite sunglasses!
What Does Polarised Mean?

What Does Polarised Mean?

Polarised sunglasses are specialised eyewear designed to reduce glare that can bounce off surfaces. These sunglasses will provide you with clearer vision, increased contrast and minimal colour distortion.
Back To The Noughties!

Back To The Noughties!

When you think of iconic glasses through the ages you might immediately go to the classics like Breakfast at Tiffany’s or Top Gun… But 2020 has been full of surprises already so why wouldn’t a noughties throwback inspired by Paris Hilton, Ali G or the Olsen Twins be perfect?
How To Enjoy A Virtual Holiday

How To Enjoy A Virtual Holiday

We understand a virtual holiday might not be what you expected out of 2020 but this could be a fun way to transport yourself across the world this summer season…
Granny Glasses

Granny Glasses

The Granny glasses trend is definitely not one that is easy to pull off - unless you have the right pair. We’d recommend sticking to the shape you know works for you...
Watermelon Sugar Sunglasses

Watermelon Sugar Sunglasses

Majority of the sunglass styles worn in the video are vintage Gucci but not to fret -we have you covered. From the dreamy baby blue oversized sunglasses to pink love heart glasses we have options for everyone!
Trend Alert: Aviators!

Trend Alert: Aviators!

Aviators are a timeless classic - we are all familiar with Tom Cruise’s classic Ray-Ban RB3025 Aviator Sunglasses in Top Gun. At PRETAVOIR we have over 2,000 Aviator variations across both glasses and sunglasses - we will definitely have a pair perfect for you!