ROAV Folding Eyewear

ROAV Folding Eyewear

PRETAVOIR welcomes California born brand ROAV to the site.
Designed in LA, ROAV eyewear fits everywhere and goes anywhere.

The brand is on a global mission to deliver incredible glasses and sunglasses that ‘empower people to explore more, worry less, and always live in the moment’. The brand name is pronounced 'rove' which means to travel, constantly, without a fixed destination. Related synonyms would be ramble, drift, meander, wander and explore...So it makes sense that the team at ROAV are always searching for new adventures to inspire their design.

Back in 2016, ROAV revolutionized the world’s idea of what folding eyewear could be, claiming the title of ‘the thinnest folding eyewear on this planet’. Originating on KickStarter, the brand shared their passion for pairing vintage eyewear with state of the art technology, seeking backers to patent their micro-screwless hinges that allow their eyewear to be folded into your pocket. Just two years and 795 backers later, ROAV showcased their innovative designs at Silmo Paris, the ambitious young brand landed their products in the hands of travellers, fashion aficionados and leaders.
Using cutting edge micro technology, ROAV developed a unique system of screwless hinges that are durable, responsive and compact. The flat folding design of the eyewear eliminates pressure on the hinges when the glasses are folded. Their innovative eyewear can withstand enormous amounts of compression, so don’t worry about squeezing them into your purse or pocket. Next in the manufacturing process, ROAV inserted premium nylon lenses which have been developed in order to give their eyewear the utmost lightness and flexibility with both UV and IR protection as well as coatings that prevent scratches, smudges, fingerprints and reflections.

The ROAV folding frame collection injects practically into iconic tradition. The full eyewear collection is unisex coming in either a round, square or aviator shape. Their eyewear is inspired by 1960s counter culture with stars such as Jimi Hendrix at the forefront of ROAV’s creative process. Each pair of sunglasses is designed with maximum sun protection at the heart but always followed by a sharp sense of character.

ROAV Eyewear triumphs with their pocketable design: each pair of glasses and sunglasses are approximately 8mm when folded [about as thin as your iPhone] and fits effortlessly into your pocket. The eyewear is laser cut from stainless steel and fitted with lightweight lenses weighing around 15 grams.

This makes ROAV’s eyewear collection thoroughly durable due to its stainless steel construction, press formed screwless hinges and scratch proof ion plating. ROAV eyewear is truly made to fit everywhere and travel anywhere with you.

The protective case that comes with the eyewear is also timeless and classic in its design. Hand made from 100% vegetable tanned leather, this process is one of the oldest methods of tanning known to man. Vegetable tanning allows for beautifully rich patinas to be achieved through natural materials such as plants, vegetables or tree bark on cowhide while having no negative environmental impact, the pouch is there to protect your glasses in the most fashionable manner.

Gone are the days of bulky glasses and heavy cases, innovative and practical ROAV are here to shake up the eyewear industry!

You can shop our collection of ROV Glasses here & our selection of ROV sunglasses here.

And, if you have any questions about the new ROAV range or if you’d like a bit more information about the products before ordering please contact us at or call us on 0141 552 5065 and our customer service team will be more than happy to help!­­

Au Revoir,


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Au Revoir,