Fendi is dynasty. Founded by Adele Casagrande who opened a leather and fur shop in Via del Plebiscito in central Rome, married Edoardo Fendi in 1925 and changed her store's name to Fendi. When Edoardo Fendi died in 1954, his five daughters took over the business and began to expand with their first line, introducing the famous Fendi Furs. In 1965 the sisters met designer Karl Lagerfeld who created the inverted FF logo which stood for “fun fur” – it was suddenly everywhere, from canvas to luggage and shoes. Today the Fendi brand is still very much inspired by its roots in Rome. The luxury brand feeds off the clash culture of Rome itself, a city that offers a jagged, mismatched, architectural landscape and rich in history at every turn.
Fendi glasses epitomize these values with truly luxurious Italian design. Fendi eyewear makes a statement with unique frame shapes and powerful detailing such as pearls, studs, bold colours and metal detailing. The Fendi glasses collection is predominantly designed for women; however, they also offer menswear styles.