Stay up to date with the latest news in the eyewear industry.
Discover the latest releases, technical innovations and who is wearing what... From glasses to sunglasses, lenses and frames, we've got you covered.
Feel free to leave us questions and requests in the comments section!

Balenciaga F/W 2020

Balenciaga F/W 2020

Balenciaga is pioneering innovative designs with dramatic silhouettes, distinctive details and impressive manufacturing throughout their Fall-Winter 20 campaign. 
SS21 Street Style Edit

SS21 Street Style Edit

Midi and maxi dresses layered with long sleeve tops, cardigans and jumpers dominated the streets - the oversized silhouettes make the accessories stand out even more, the most popular accessories... Read More
Balenciaga Spring/Summer Sunglasses

Balenciaga Spring/Summer Sunglasses

PRETAVOIR is proud to present Balenciaga’s Spring and Summer 2020 Eyewear composed of delicate frame shapes created with luxurious and reliable materials. Since the house of Balenciaga was founded, it... Read More
Keeping Up With The Jenners...

Keeping Up With The Jenners...

Following on from Friday's 'Keeping Up With The Kardashians' blog post, we are looking at the Jenner's style!As mentioned in last week's post the Kardashian and Jenner dynasty are the... Read More
The Matrix Sunglasses

The Matrix Sunglasses

With the fourth Matrix film officially headed into production this year and due out in 2021, we want to get you ready with our top picks of Matrix-inspired sunglasses.