The PRETAVOIR Blog | Stay Up To Date With The Eyewear Industry

Stay up to date with the latest news in the eyewear industry.
Discover the latest releases, technical innovations and who is wearing what... From glasses to sunglasses, lenses and frames, we've got you covered.
Feel free to leave us questions and requests in the comments section!

Granny Glasses

Granny Glasses

The Granny glasses trend is definitely not one that is easy to pull off - unless you have the right pair. We’d recommend sticking to the shape you know works for you...
Watermelon Sugar Sunglasses

Watermelon Sugar Sunglasses

Majority of the sunglass styles worn in the video are vintage Gucci but not to fret -we have you covered. From the dreamy baby blue oversized sunglasses to pink love heart glasses we have options for everyone!
How To: Avoid Lockdown Eye Strain

How To: Avoid Lockdown Eye Strain

Isolation has come upon us with a tonne of added screen time, right? If you’re experiencing dizziness, eye dryness, strain or headaches - you may be suffering from what we are branding this ‘Lockdown Eye Strain’.
Trend Alert: Aviators!

Trend Alert: Aviators!

Aviators are a timeless classic - we are all familiar with Tom Cruise’s classic Ray-Ban RB3025 Aviator Sunglasses in Top Gun. At PRETAVOIR we have over 2,000 Aviator variations across both glasses and sunglasses - we will definitely have a pair perfect for you!
How To: Wear A Face Mask With Glasses

How To: Wear A Face Mask With Glasses

As many of you might have already experienced, when breath escapes the top of a mask, it condenses on the cool lens, clouds up your glasses, and impairs your vision. You can continue experiencing this fog, or you could try some of our tips and tricks...
What Glasses Does Zooey Deschanel Wear In New Girl?

What Glasses Does Zooey Deschanel Wear In New Girl?

As a former face of Oliver Peoples it should come as no surprise that Deschanel has an impressive collection of opticals and Jess is no stranger to a good pair of glasses.
Wolf Of Wall Street Sunglasses

Wolf Of Wall Street Sunglasses

The 2013 Martin Scorsese film, 'The Wolf Of Wall Street' perfectly captures the style (or lack there of) from the era and while we've seen the style become more refined and polished since then, one thing has stood the test of time: Eyewear. 
What Sunglasses Does Christian Bale Wear in American Hustle?

What Sunglasses Does Christian Bale Wear in American Hustle?

The 70's and 80's were a spectacular time for eyewear when ostentatious and large frames as the go to. Christian Bale looked amazing in his tinted aviators and we just had to know - what sunglasses does Christian Bale wear in American Hustle?